About London Jackpot Guide

What this site is

London Jackpot Guide is an independent comparison and review website. We cover UK-facing online casino operators — looking at their platforms, payment options, responsible gambling tools, licence status, and general usability — and present what we find in a structured, readable format.

We exist to help UK adults make more informed choices when deciding whether to register with a particular operator. We are not affiliated with any of the brands we review, and we do not receive editorial direction from them.

Who this site is for

This site is aimed at UK adults aged 18 and over who are considering or actively using online casino platforms and want a clear, independent perspective before deciding where to play.

We write for people who have questions like: How does this operator compare to alternatives? Are the promotional terms worth reading? How prominent are the responsible gambling tools? What payment methods are supported? We try to give useful, specific answers rather than broad generalisations.

What this site is not

We are not a casino operator. We do not hold a UK Gambling Commission operator licence. We do not accept bets, process deposits or withdrawals, manage player accounts, or issue bonuses of any kind. Any bonus or promotion you see referenced on this site belongs entirely to the relevant operator, is subject to their own terms and conditions, and may change or be withdrawn at any time.

We are not an official regulator or an arm of the UKGC. Our opinions are editorial assessments, not regulatory determinations. They should be read as one input among several, not as a definitive verdict.

How we are funded

This site earns revenue through affiliate commissions. When a reader clicks a link to an operator and subsequently registers or deposits, we may receive a payment. This creates a financial relationship between us and some of the operators we review.

We work to keep our editorial process separate from commercial relationships. Our review criteria, scoring framework, and written content are not influenced by commission rates. Operators are not permitted to review or edit our assessments before publication.

For full detail on how affiliate relationships work on this site, please read our Affiliate Disclosure.

How the comparison scores work

Each operator is assessed across six criteria: licence compliance, offer clarity, payment options, mobile performance, responsible gambling visibility, and general usability. Scores are editorial opinions formed by our review process and represent a snapshot at the time of review.

Scores are not official ratings, regulatory assessments, or guarantees of any kind. Casino products and terms change frequently. We update reviews when significant changes occur, but always recommend verifying current details directly with the operator.

For a detailed explanation of the methodology, see our Editorial Review Policy and How We Compare Casinos.

Responsible gambling

This site includes visible responsible gambling information throughout. We list key UK support resources and self-exclusion tools on our Responsible Gambling page. If gambling is causing problems for you or someone you know, the organisations on that page offer free, confidential support.

Contact

If you have a question, a correction, or a concern about any content on this site, please use our Contact page.