Privacy Policy

This Privacy Policy explains how London Jackpot Guide ("we", "us", "our") collects, uses, and protects information about visitors to londonjackpotguide.com ("the Site").

Who we are

London Jackpot Guide is an independent comparison website. We are the data controller for information collected through this Site. We are not a gambling operator and do not process gambling transactions of any kind.

Information we collect

We may collect the following categories of information:

• Contact form data: If you submit our contact form, we collect the name, email address, subject, and message content you provide.
• Usage data: We collect anonymised analytics data about how visitors use the Site, including pages viewed, time on site, and general geographic region. This data does not identify you individually.
• Cookie data: We use cookies as described in our Cookie Policy. These may include analytics cookies and affiliate tracking cookies.

How we use your information

We use collected information to:

• Respond to enquiries submitted via the contact form
• Analyse site traffic and improve the Site
• Track affiliate referrals for commission purposes
• Comply with applicable legal obligations

Legal basis for processing

We process personal data on the basis of legitimate interests (site analytics, affiliate tracking) and consent (cookies where required). Contact form submissions are processed on the basis of fulfilling your request.

Third-party services

We use third-party analytics and affiliate tracking tools. These may set their own cookies and collect data in accordance with their own privacy policies. Casino operators we link to operate independently — their data practices are governed by their own privacy policies.

Data retention

Contact form submissions are retained for up to 12 months and then deleted. Analytics data is retained in aggregated form. Cookie consent preferences are stored in your browser's local storage.

Your rights

Under UK GDPR, you have the right to access, correct, or request deletion of your personal data. To exercise these rights, please use our Contact page and select "Data or privacy request" as the subject.

Cookies

For full detail on the cookies we use, see our Cookie Policy.

Changes to this policy

We may update this policy from time to time. The date at the top of this page indicates when it was last revised.