Editorial standards
Editorial Review Policy
This page describes how London Jackpot Guide selects, assesses, and presents information about UK-facing online casino operators. It is intended to give readers and operators a clear understanding of our process and the principles behind it.
Selection criteria
An operator must meet all three of the following criteria to be considered for inclusion:
- Hold a current, active UK Gambling Commission operator licence
- Be accessible and available to UK residents at the time of review
- Have sufficient publicly available information to complete a meaningful editorial assessment
Holding a commercial relationship with this site (i.e. an affiliate arrangement) is not a requirement for inclusion and is not a disqualifier. The editorial process is applied consistently to all included operators regardless of commercial status.
Review process
Each operator is assessed by a reviewer using the criteria set out below. The reviewer navigates the platform directly — including registration, the game lobby, the account and banking area, and the responsible gambling section — and reads publicly available terms and promotional conditions.
Operators are not contacted for comment or asked to provide information prior to publication. They do not see, review, or approve editorial content before it is published. Changes to published content are made at editorial discretion, not in response to operator requests.
Scoring criteria
Licence & compliance
We verify each operator holds a current, active UK Gambling Commission licence before including it. An operator without a current UKGC licence is not listed regardless of other factors.
Offer clarity
We read the full promotional terms and assess how clear, prominent, and easily understandable they are. Wagering requirements, game restrictions, maximum wins, and time limits are specifically examined.
Payment options
We look at the range of available deposit and withdrawal methods, minimum and maximum transaction limits, and typical processing windows. We note whether popular UK methods including Visa debit, Mastercard debit, and PayPal are supported.
Mobile performance
We assess the quality of the mobile browser experience or app on a standard UK smartphone. We look at load speed, navigation clarity, and whether key functions including account management and responsible gambling settings work correctly on mobile.
Responsible gambling visibility
We assess how prominent and accessible the responsible gambling tools are. Controls including deposit limits, session limits, reality checks, and self-exclusion should be reachable from the account area without extensive searching.
Site usability
We navigate the game lobby, account registration and verification area, banking section, and customer support to form an overall assessment of ease of use and completeness.
How scores are calculated
The five scored criteria (offer clarity, payment options, mobile performance, responsible gambling visibility, and site usability) are each assessed on a scale of 0–10. The overall editorial score is a weighted mean of these five subscores. Licence compliance is a pass/fail condition — an operator that does not pass this check is not scored.
Scores represent a snapshot at the time of review. Casino platforms, promotional terms, and payment options change regularly. Scores are updated when significant changes to a platform are identified. The date of last review is noted where applicable.
Limitations of editorial scores
Our scores are editorial opinions formed using the process described above. They are not official regulatory assessments, not legal advice, and not guarantees of any product quality, outcome, or player experience. Different reviewers may form different opinions applying the same criteria.
We do not verify customer support response times under normal operating conditions. We do not test game outcomes, payout percentages, or RNG implementations. Statements about these areas in our reviews are based on operator-published information.
Corrections and updates
If you believe any information on this site is factually incorrect, please use the Contact page to submit a correction request. We will investigate and update the content if the correction is substantiated. We will not change editorial opinions on the basis of operator requests unless the underlying facts have changed.
Relationship to commercial content
The existence of an affiliate commission relationship does not influence editorial scoring, selection, or the content of individual operator reviews. For more detail on how commercial relationships work on this site, see our Affiliate Disclosure.